April 18, 2024
ISOBUS Terminal Market

ISOBUS Terminal Market is set to witness significant surge driven by developing agricultural mechanization

The ISOBUS Terminal Market is used by farmers to control their agricultural vehicles, machinery and implements on the field. ISOBUS terminals provide an open standard communication system between in-cab terminals and components. This integration of key vehicle components improves efficiency and productivity in agricultural operations.

The Global ISOBUS Terminal Market is estimated to be valued at US$ 804.1 Bn in 2024 and is expected to exhibit a CAGR of 8.1% over the forecast period 2024 to 2031.

ISOBUS terminals allow communication between tractor, implements, and other onboard components using standardized communication protocols. This allows control of all implements through one terminal and eliminates the need for multiple control panels. It aids in precision farming applications by enabling control of implements based on GPS coordinates. ISOBUS standardization has further accelerated automation and integration of systems on farms. The growing mechanization of agricultural practices especially in developing countries has fueled demand for ISOBUS terminals.

Key Takeaways
Key players operating in the ISOBUS Terminal Market Size are Alpek (Mexico), Biffa (UK), Cabka (Germany), Far Eastern New Century Corporation (Taiwan), Indorama Ventures (Thailand), Jayplas (UK), Loop Industries, Inc. (Canada), MBA Polymers Inc. (US), Plastipak Holdings, Inc. (US), Republic Services (US), Stericycle (US). Growing mechanization and automation levels on farms has boosted demand for ISOBUS terminals globally. The cost benefits of operating machinery as a single integrated system using ISOBUS have further increased adoption. Major manufacturers are also expanding presence across global markets which will support market gains through the forecast period.

The growing mechanization in agriculture sector is fueling demand for ISOBUS Terminals Market worldwide. Developing countries in Asia Pacific and Latin America are witnessing significant growth in use of agricultural machinery. The terminals help improve efficiency of farm operations by enabling command and control of all machinery from within the cab. This has boosted popularity of ISOBUS standard interfaces. Furthermore, the terminals support precision farming by facilitating section control and variable rate applications based on GPS coordinates.

Usage of cloud computing platforms and service-oriented architecture by terminal manufacturers is a key trend. This allows remote diagnostics, Over The Air (OTA) updates, and collection of agronomic/performance data for fleet management. Integrating ISOBUS terminals with cloud services enhances functionality for precision farming applications and autonomous farm equipment. Ongoing advancements are improving connectivity and maximizing efficiency of agricultural operations through integrated implement control systems.

Porter’s Analysis
Threat of new entrants: Low capital requirement to enter the ISOBUS terminal market puts pressure on existing players.
Bargaining power of buyers: Large buyers such as tractor manufacturers have negotiating power over suppliers due to immense buying power and potential for forward integration.
Bargaining power of suppliers: Suppliers of components such as sensors and microchips have moderate bargaining power due to differentiated technology and expertise required.
Threat of new substitutes: Alternatives such as self-developed terminals by OEMs pose potential substitution threat.
Competitive rivalry: Intense competition among existing terminal manufacturers to gain market share through product differentiation and innovation.

Geographical regions where market in terms of value is concentrated: North America region currently holds the largest share of the global ISOBUS terminal market in terms of value owing to large-scale mechanized farming practices and adoption of advanced agricultural technologies.

The fastest growing region for ISOBUS terminal market: Asia Pacific region is expected to witness highest growth during the forecast period owing to increasing population, rising mechanization in developing countries such as India and China, and growing support from respective governments in the form of subsidies for farm equipment and technologies.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it