May 29, 2024
Indonesia Infant Nutrition Market

Indonesia Infant Nutrition Market is Estimated to Witness High Growth Owing to Rising Awareness Regarding Infant Health

Infant nutrition involves food products that are specially formulated or adapted to meet the nutritional needs of infants. Key products in the Indonesia infant nutrition market include infant formula, baby food, and baby drinks. Infant formula is manufactured for feeding to babies and infants, usually prepared for bottle-feeding or cup-feeding from powder (mixed with water) or liquid (with or without additional water). Baby food consists of any soft, pureed, semi-solid food, other than infant formula or breast milk, which is made suitable for consumption by babies.

The global Indonesia Infant Nutrition Market is estimated to be valued at US$ 10.44 Mn or Bn in 2023 and is expected to exhibit a CAGR of 4.7% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:

One of the key drivers for the growth of Indonesia infant nutrition market is the rising awareness regarding infant health and nutrition among parents. There is a rise in disposable income along with increased focus of parents on childcare which is propelling the growth of the market. For instance, the Indonesian pediatric association recommends exclusive breastfeeding until 6 months followed by complementary feeding along with continued breastfeeding until 2 years of age or beyond. They recommend using only approved infant formulas to substitute breastfeeding only when medically required.

These recommendations emphasize on the importance of proper nutrition for infants which is raising awareness among parents. Hence, they are increasingly opting for infant formulas and baby foods which offer balanced nutrition. This growing awareness is expected to significantly drive the Indonesia infant nutrition market over the forecast period.

SWOT Analysis

Strength: The Indonesia infant nutrition market has a large population base and rising disposable incomes. There is growing awareness among parents about the importance of nutrition for infants. Many companies offer a wide range of premium and affordable products.

Weakness: Limited access to healthcare in rural areas means some infants do not receive proper nutrition advice. The tropical climate can reduce shelf life of certain packaged products. Counterfeit and low quality infant foods harm brand perception.

Opportunity: More parents are adopting Western infant feeding habits and global brands see potential. Rice cereal and toddler formula present new product segments. The government promotes breastfeeding but complementary foods see steady demand.

Threats: Stricter regulations pose compliance challenges for players. Online sellers boost competition from low-priced imports. Negative publicity from quality issues or overpromotion dent revenues in the short term.

Key Takeaways

The Global Indonesia Infant Nutrition Market Demand is expected to witness high growth over the forecast period. In 2024, the market size was valued at US$ 10.44 million and projected to reach US$ 15 billion by 2031, registering a CAGR of 4.7%.

Regional analysis: Java accounts for over 60% value share due to population concentration and higher spending. East Indonesia adopts products later but sees faster uptake due to health missions. Urban households purchase premium products while rural mothers choose affordable options for nutrition.

Key players: Key players operating in the Indonesia infant nutrition market are Nestlé S.A., Groupe Danone, PT Kalbe Farma Tbk, PT Indofood Sukses Makmur, Indofood CBP, Mirota KSM, Nutricia Indonesia Sejahtera, Sari Husada, Mead Johnson Indonesia, and PT Frisian Flag Indonesia. These companies introduce brand extensions and fortified products for different age groups to gain market share.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it