by Medical nutrition involves tailored nutrition products to manage chronic diseases and medical conditions. It includes products like enteral and parenteral nutrition which provide complete or partial nutrition through oral or tube feeding respectively. The Indian medical nutrition market has witnessed increased adoption in recent years due to rising chronic disease burden and growing awareness. Enteral nutrition accounts for the largest share currently due to its convenience and effectiveness in supporting recovery. It finds wide application in treatment of chronic conditions like diabetes, cancer, gastrointestinal disorders and malnutrition. Tube feeds are primarily used in hospitals for postsurgical and critically ill patients who are unable to consume regular food. Oral nutritional supplements also see strong demand for management of chronic diseases in homecare settings.
The global India medical nutrition Market is estimated to be valued at US$ 476.59 Mn in 2023 and is expected to exhibit a CAGR of 24% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
One of the key drivers for growth referred to in the heading is the rising prevalence of chronic diseases in India. Chronic diseases like diabetes, cancer, gastrointestinal disorders amongst others have increased manifold in the country in recent decades. This is mainly owing to rapid urbanization, growing geriatric population and changing lifestyle factors like tobacco use, physical inactivity and unhealthy diet. As per the WHO, chronic diseases account for 60% of total deaths in India annually. The demand for medical nutrition products is directly linked to the growing chronic patient pool in the country who require specialized nutrition therapy.
Another driver is the proliferation of awareness campaigns regarding therapeutic nutrition by government bodies and healthcare organizations. Initiatives like Dietary Guidelines for Indians, Eat Right India by FSSAI are educating people about the role of balanced nutrition in managing illnesses long term. This is driving acceptance of products like supplements, tube feeds which provide complete or partial nutrition especially to home recovering patients or the elderly. The awareness campaigns are fueling demand from both patients as well as healthcare professionals for nutritional support as an important adjunct therapy.
Segment Analysis
The India medical nutrition market is dominated by the enteral nutrition segment which holds around 70% market share. Enteral nutrition products such as formula, supplements and oral nutritional supplements (ONS) are prescribed by physicians for patients with difficulty swallowing food or unable to eat regular food. These products help in meeting the nutritional requirements through tube feeding or oral administration. The parenteral nutrition segment is expected to witness fastest growth during the forecast period owing to rising number of chronic diseases requiring intravenous administration of nutrients.
PEST Analysis
Political: The Indian government has taken initiatives like launch of Poshan Abhiyaan to address malnutrition. Various regulations have been introduced to ensure quality of medical nutrition products.
Economic: Rising healthcare expenditure, growing elderly population and prevalence of lifestyle diseases are fueling demand in the country. However, high prices of specialized products continue to hamper market growth to some extent.
Social: Increasing awareness among consumers about role of nutrition in healthcare and chronic disease management is supporting market expansion.
Technological: Key players are focusing on development of disease-specific, organic and plant-based products. Digital technologies are also being leveraged for online sales and home delivery of products.
Key Takeaways
The India Medical Nutrition Market Size is expected to witness high growth supported by rapidly growing elderly population, rising prevalence of chronic diseases and increasing health awareness. The enteral nutrition segment dominates currently due to high prescription rate for tube feeding. The global India medical nutrition Market is estimated to be valued at US$ 476.59 Mn in 2023 and is expected to exhibit a CAGR of 24% over the forecast period 2023 to 2030.
Region-wise, Western India has emerged as the largest as well as fastest growing regional market owing to concentration of healthcare facilities andpatient pool in states like Maharashtra and Gujarat.
Key players operating in the India medical nutrition market are Keith Prowse, RTR Sports Marketing Pvt. Ltd., Newgen Foods Pvt. Ltd., GlaxoSmithKline Consumer Healthcare Ltd., Abbott, Danone and Nestle. Companies are engaging in new product launches, expansions and partnerships to expand market share. For instance, Abbott launched Ensure dietary supplements for malnutrition management. Danone’s subsidiary Nutricia also offers specialized products for clinical nutrition.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
