by Masking tape, also known as painter’s tape, is a type of pressure-sensitive tape made with a paper or film backing and an easily released pressure-sensitive adhesive. Masking tapes are designed to protect surrounding areas from paint, solvents, primers and other liquid or spray coatings during a painting or coating process. The tape is used where a sharp edge or residue-free gap or bond is required. Masking tape finds applications in construction, automotive, electronics and consumer goods industries. The key advantages of masking tapes include their ease of use, conformability, clean removability and providing high-performance results. Rapid growth of the construction industry along with increased infrastructure activities in India have been driving the demand for masking tapes in the country.
The Global India Masking Tape Market is estimated to be valued at US$ 286.53 Bn in 2024 and is expected to exhibit a CAGR of 11% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the India Masking Tape are Abeldent Inc., Medicloud, Dentimax LLC, Patterson Dental, Carestream Dental, Inc., Consult-Pro, Ace Dental Software, Dentsply Sirona, Datacon Dental Systems, Planmeca Oy, Danaher, Open Dental Software Inc., Henry Schein, Inc., and Imageworks Corporation. Key players like 3M, Shurtape Technologies LLC and Nitto Denko Corp. dominate the Indian masking tape market.
Growing construction activities along with infrastructural developments across the country have been majorly driving the demand for masking tapes from construction industry. Rapid urbanization and smart city initiatives by the government are expected to provide significant growth opportunities to masking tape manufacturers over the coming years.
The Indian Masking Tape Market Size has also been witnessing expansion into tier II and tier III cities with growing per capita income and increasing expenditure on home improvement and remodeling activities. Leading manufacturers have been strengthening their distribution networks across smaller cities to tap the vast untapped growth potential.
Market key trends
One of the key trends in the India Masking Tape Market has been the growing demand for low-noise tapes. With increased awareness about noise pollution, builders and construction firms prefer using low noise masking tapes which prevent sound transmission during coating applications. Product innovations towards low noise tapes made from exclusive back coatings are garnering strong demand. Growing preference for eco-friendly green masking tapes made from sustainable raw materials is another major trend being witnessed.
Porter’s Analysis
Threat of new entrants: Low barrier of entry and scope of expansion for new players due to low investment requirements.
Bargaining power of buyers: High bargaining power of major buyers like e-commerce, construction and automotive sectors as they purchase in bulk.
Bargaining power of suppliers: Low bargaining power of suppliers as raw materials for masking tapes are easily available.
Threat of new substitutes: Threat from substitute products like double-sided tapes is low as masking tapes are cheaper and effective for temporary bonding applications.
Competitive rivalry: High competition among existing players to gain market share by offering innovative product features, competitive pricing and wider distribution network.
Geographical Regions
The Asia Pacific region dominates the global masking tape market and accounts for more than 40% of the total market value. Countries like China, India and Japan are major markets in the region due to large manufacturing and construction industries.
The North America region is expected to witness the fastest growth during the forecast period. This is attributed to increasing construction activities in the US and Canada along with growth of automotive industry. Countries in Western Europe like Germany, France and UK will also contribute significantly to the rising demand for masking tapes in industrial applications in the coming years.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
