May 26, 2024

India Ceramic Sanitaryware Market Is Driven By Growing Construction Industry

Ceramic sanitaryware includes bathroom accessories made from ceramic materials like washbasins, toilet sinks, bidets, urinals and shower trays. The growing construction industry in India is a key driver of demand for ceramic sanitaryware as they are an integral part of residential and commercial buildings. From lavatories and toilets in offices and malls to washbasins and bathroom accessories in homes, ceramics have become the preferred choice for sanitary fixtures. Rising income levels and urbanization is fueling demand for modern bathrooms equipped with high-quality ceramic products in India. Key players offer a wide variety of stylish and durable sanitary products made from vitreous china to cater to consumer preferences.

The global India Ceramic Sanitaryware Market is estimated to be valued at Us$ 5006.12 Mn in 2023 and is expected to exhibit a CAGR Of 5.2% over the forecast period 2024 To 2031, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:

One of the key drivers for the India ceramic sanitaryware market is the rising construction activities in India. According to recent India Brand Equity Foundation (IBEF) data, the Indian real estate sector is expected to reach US$ 1 trillion by 2030 with the development of smart and green buildings. The government’s ‘Housing for All by 2022’ initiative and construction of metro rail projects are generating huge demand for sanitaryware. Further, increasing disposable incomes and rapid urbanization is encouraging consumers to upgrade their bathrooms with modern ceramic fittings. Ceramic products are also more hygienic, durable and affordable compared to other materials, making them the preferred choice for bathrooms. Rising environmental awareness is also prompting consumers to opt for eco-friendly vitrified tiles and water efficient ceramic fittings. Thus, continued growth of the India construction industry coupled with changing consumer preferences indicates immense opportunities for ceramic sanitaryware manufacturers in the country.

Segment Analysis

Sanitaryware products in India are broadly segmented into wash basins, water closets, pedestals and cisterns. Among these, wash basins dominate the ceramic sanitaryware market in India, accounting for over 30% of the market share. Wash basins are a basic necessity in any bathroom space and their demand is increasing with growing residential and commercial construction activities. Growing population and rapid urbanization has fueled the demand for residential and commercial real estate in India, thereby driving sales of wash basins.

PEST Analysis

Political: The government’s ‘Housing for All by 2022’ initiative and various infrastructure development projects related to smart cities and affordable housing are boosting investments in the construction sector. This is positively impacting the demand for ceramic sanitaryware.

Economic: Rising income levels and growing focus on hygiene and aesthetics are encouraging consumers to opt for branded and high-quality ceramic sanitaryware products instead of conventional alternatives. Additionally, stable macroeconomic conditions support the spending power of consumers.

Social: Changing lifestyles and increasing preference for modern amenities are driving product innovation and premiumization in the ceramic sanitaryware market. Rapid urbanization has exposed consumers to international brands and trends.

Technological: Manufacturers are investing in robotic technologies for enhanced automation and quality control. This is helping reduce production costs and support competitive pricing of ceramic sanitaryware products.

Key Takeaways

The Global India Ceramic Sanitaryware Market Demand is expected to witness high growth over the forecast period of 2024 to 2031 supported by growing population, rapid urbanization and increasing investments in housing and infrastructure sectors. The global India Ceramic Sanitaryware Market is estimated to be valued at US$ 5006.12 Mn in 2023 and is expected to exhibit a CAGR of 5.2% over the forecast period 2024 to 2031.

Regionally, Southern and Western regions of India dominate the market owing to high concentration of Tier 1 and Tier 2 cities exhibiting robust economic and construction activities. The Southern region accounts for over 30% of the ceramic sanitaryware market in India led by states like Karnataka, Kerala and Tamil Nadu. Rapid pace of urbanization and development of cities like Bengaluru, Chennai and Kochi has fueled residential and commercial construction activities spurring demand. Western states of Maharashtra and Gujarat also exhibit high growth potential for ceramic sanitaryware manufacturers due to robust real estate sector led by cities of Mumbai and Ahmedabad.

Key players

Key players operating in the India Ceramic Sanitaryware Market are BASF SE, AkzoNobel N.V., Henkel AG & Co.KGaA, Solvay SA, Huntsman Corporation, Eastman Chemical Company, Lonza Group Limited, Procter & Gamble Co., Croda International Plc., The Dow Chemical Company, Betco Corporation, Sealed Air Corporation and Ecolab Inc. Leading brands like Hindware, CERA and Jaipur Ceramics dominate the landscape.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it