by Cardiovascular health supplements consist of essential vitamins, minerals, nutritional supplements and herbal extracts that help maintain cardiovascular function and promote heart health. These supplements support cardiovascular health through their anti-inflammatory and antioxidant properties which help reduce damage caused by free radicals and lower oxidative stress. Growing health consciousness among consumers regarding maintaining cardiovascular well-being through proper nutrition has increased the demand for these supplements in recent years. The global cardiovascular health supplements market is witnessing steady growth due to rising prevalence of cardiovascular diseases and growing awareness about preventive healthcare measures.
The Global Cardiovascular Health Supplements Market is estimated to be valued at US$ 10.56 billion in 2024 and is expected to exhibit a CAGR of 7.2% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The key trend driving growth in the cardiovascular health supplements market is the increasing focus on plant-based supplements. Consumer preference for herbal and natural ingredients over synthetic ones has encouraged manufacturers to develop more plant-based supplements. Products containing natural herbs like hawthorn, garlic and turmeric that have antioxidant and anti-inflammatory properties supporting heart health are gaining popularity. Along with this, supplements targeting specific cardiovascular issues like high/low blood pressure or cholesterol levels through proprietary blends of ingredients are also growing in demand. Continuous innovations facilitated by advances in product formulation are allowing manufacturers to cater to diverse consumer needs in the cardiovascular health segment.
Porter’s Analysis
Threat of new entrants: The cardiovascular health supplements market requires huge investments in R&D for new product development. Established brands have strong brand loyalty which poses barriers for new entrants.
Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of substitutes. However, personalized solutions offered by some manufacturers increase customer retention.
Bargaining power of suppliers: Major players engage in forward integration to ensure stable supply of quality raw materials. This gives them greater control over supplies.
Threat of new substitutes: Alternatives like dietary changes, lifestyle modifications and generic medicines pose threat of substitution. However, supplements have advantages like convenience.
Competitive rivalry: The market is highly competitive with major global brands. Players compete on the basis of product differentiation, pricing and marketing campaigns.
Key Takeaways
The global Cardiovascular Health Supplements market size is expected to witness high growth.
Regional analysis:
Asia Pacific region is witnessing rapid economic growth accompanied by changing lifestyles. Rising incidences of cardiovascular diseases due to sedentary jobs, stress and consumption of junk food is driving demand. Countries like India, China and Japan are major contributors to the regions growth.
Key players:
Key players operating in the cardiovascular health supplements market include NOW Health Group, Inc., Bright, Lifecare Pvt Ltd (Truebasics.com), Natural Organics, Inc., DaVinci Laboratories of Vermont, Nordic Naturals, Thorne HealthTech, Inc., Nestle (Pure Encapsulations, LLC), Amway, InVite Health, GNC Holdings, LLC. These players are focusing on new product launches and increasing online retail penetration to augment sales.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
