by The global hand sanitizer market is a growing industry valued at US$7.21 billion in 2024 driven primarily by the increased focus on hygiene and health amid the COVID-19 pandemic. Hand sanitizers are alcohol-based products that help kill germs and reduce the risk of spreading illnesses when soap and water are not available. Their use has become widely accepted as a preventive measure against diseases.
Hand sanitizers contain emollients that moisturize the skin without water. They are easy to carry and use on-the-go, making them convenient disinfecting products. Their growing popularity can be attributed to rising health and hygiene consciousness among consumers. The market comprises a range of formulations including gels, foams, sprays, and wipes offered by manufacturers.
The Hand Sanitizer Market is estimated to be valued at USD 7.21 Bn in 2024 and is expected to reach USD 8.39 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 2.2% from 2024 to 2031.
Key Takeaways
Key players operating in the hand sanitizer market are Reckitt Benckiser Group plc, Procter and Gamble, The Himalaya Drug Company, GOJO Industries, Inc., Henkel AG and Company, Unilever, Vi-Jon, Chattem, Inc., Best Sanitizers, Inc., Kutol, Edgewell Personal Care, L Brands Inc. The increased awareness about health and hygiene during the COVID-19 pandemic has led to surging demand for hand sanitizers globally. Reckitt Benckiser, GOJO Industries and Procter & Gamble observed dramatic sales growth during this period.
The rising health consciousness and focus on prevention of illness has boosted for Hand Sanitizers Market Forecast worldwide. Their portability and convenient usage on-the-go has made them popular among consumers. Manufacturers are launching innovative product formats like sprays and wipes to cater to changing customer needs.
The hand sanitizer market is expanding globally with manufacturers advancing their presence across international markets. The increased export of hand sanitizers from countries like the US and demand from Asia Pacific and European countries is driving the global expansion of this industry.
Market Key Trends
One of the major trends in the Hand Sanitizer Market Size and Trends is the increased adoption of natural and organic formulations. With growing preferences for chemical-free personal care products, companies are developing lines of hand sanitizers made with plant-based alcohols and essential oils. These are appealing to health-conscious consumers. Innovation in product formats to enhance convenience like sprays, wipes, portable pouches is another trend shaping the hand sanitizer industry.
Porter’s Analysis
Threat of new entrants: The threat of new entrants in the hand sanitizer market is moderate as it requires significant capital to establish brand awareness and distribution channels. Bargaining power of buyers: The bargaining power of buyers is high given the presence of various established brands and availability of substitutes. Bargaining power of suppliers: The bargaining power of suppliers is moderate since raw materials for hand sanitizers such as alcohol are commodity products and widely available from multiple sources. Threat of new substitutes: The threat of new substitutes is moderate as alternatives like hand wash offer similar benefits but disinfecting gels are convenient to use. Competitive rivalry: The competitive rivalry in the market is high due to the presence of global and regional players offering a variety of products.
The United States represents the largest market for hand sanitizers in terms of value owing to high awareness regarding health and hygiene. North America accounted for over 35% share of the global market in 2024 led by product innovation and availability across various distribution channels in the region.
Asia Pacific region is expected to witness the fastest growth during the forecast period with China and India being the major contributors. Rapid urbanization and improving living standards coupled with rising health expenditure is anticipated to drive the demand for hand sanitizers in Asia Pacific. Increasing awareness about hygiene products among consumers due to health campaigns by government and NGOs is further propelling the market growth.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
About Author - Alice Mutum
Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights. LinkedIn
