May 29, 2024
Greenhouse Produce Market

Greenhouse Produce Market is Expected to be Flourished by Increasing Consumer Preference for Organically Grown Fruits & Vegetables

Greenhouse farming involves growing of crops and plants under a sheltered structure made up of transparent material like glass, polythene or fiberglass. It helps to control agricultural factors like temperature, light, humidity and soil composition to provide optimum farming conditions throughout the year. Greenhouse farming allows cultivation of wide variety of fruits and vegetables in a systematic manner irrespective of climatic conditions. Tomatoes, Cucumbers, Peppers, Lettuce, Strawberries are some of the commonly grown greenhouse produce. With increasing health consciousness, consumer preference for organically grown and pesticide-free produce has surged exponentially. The use of greenhouses allows organic cultivation practices to yield a bountiful harvest under controlled conditions.

The global Greenhouse Produce Market is estimated to be valued at US$ 28 Bn in 2023 and is expected to exhibit a CAGR of 4.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:

The increasing consumer preference for organically grown fruits and vegetables remains the key driver bolstering the growth of greenhouse produce market. As per studies, sales of organic produce grew by more than 11% in the last few years owing to perceived health benefits. Additionally, year-round availability of diverse produce due to greenhouse cultivation further fuels the market growth. While high initial investment costs involved remains a major challenge, government support in the form of subsidies especially in European countries helps tackle this impediment to some extent. Moreover, advancements in greenhouse technologies that optimize costs are expected to provide momentum over the forecast period.

Segment Analysis

The global greenhouse produce market is dominated by vegetables accounting for over 45% share. Greenhouse cultivation allows year-round production of vegetables with consistent quality. Tomatoes, cucumbers, peppers are some of the major vegetable crops grown under greenhouse condition. Fruits is the second largest segment, with berries such as strawberries dominating production. Greenhouse cultivation helps increase the shelf-life of delicate berries and allows off-season production to fetch premium prices. Flowers is another significant segment in the market, driven by increasing use of greenhouses for cultivation of premium flowers like orchids and roses.

PEST Analysis

Political: The greenhouse produce market is influenced by government regulations and policies supporting protected cultivation. Subsidies and tax benefits promote adoption of greenhouse technology.

Economic: Growth in disposable incomes is increasing demand for high-value off-season produce cultivated in greenhouses. Automation adoption is helping lower production costs.

Social: Changing dietary patterns and rising health awareness is favoring greenhouse cultivation of fresh and chemical-free fruits and vegetables.

Technological: Advances in greenhouse designs, automation, irrigation systems aid year-round production. Use of IoT, remote monitoring and control optimize growing conditions.

Key Takeaways

The Global Greenhouse Produce Market Growth is expected to witness high between 2023-2030, driven by rising food demand and intensifying focus on sustainability. The global Greenhouse Produce Market is estimated to be valued at US$ 28 Bn in 2023 and is expected to exhibit a CAGR of 4.7% over the forecast period 2023 to 2030.

Regionally, Asia Pacific holds the largest market share currently led by China. Countries like India are emerging as high potential markets, aided by government schemes promoting protected agriculture.

Key players operating in the greenhouse produce market are Fabory, Fastenal Company, W├╝rth Industrie Service GmbH & Co. KG, REYHER, KELLER & KALMBACH GmbH, AB STEEL, Brunner Manufacturing Co., Inc. KD FASTENERS, INC., ckford Fastener, Inc., AMARDEEP STEEL, Viha Steel & Forging. Key players are focusing on automation, digitization and new greenhouse designs to meet the evolving demands of modern agriculture.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it