by The global orthodontic brackets market comprises clear, ceramic, and lingual brackets that are used primarily for straightening teeth and aligning jaws in orthodontic treatment. Orthodontic brackets are bonded to the front-facing surfaces of teeth and work in conjunction with archwires to apply corrective forces slowly over time. They improve aesthetic appeal and allow teeth to function properly by correcting malocclusion.
The Global Orthodontic Brackets Market is estimated to be valued at US$ 2.10 billion in 2024 and is expected to exhibit a CAGR of 7.4% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the Global Orthodontic Brackets Market Demand are Medesy International, American Orthodontics, Metro orthodontics, 3M, TP Orthodontics, Inc., Dentsply Sirona, Ormco Corporation, G&H Orthodontics, Forestadent, Rocky Mountain Orthodontics, Leone S.p.A, DENTAURUM GmbH & Co. KG, Adenta GmbH, and Orthosystems. Key players are focusing on new product launches and geographic expansion to consolidate their market positions.
The demand for orthodontic brackets is growing significantly due to the increasing number of patients seeking orthodontic treatment to correct malocclusion and improve aesthetics. Self-ligating brackets have gained popularity due to advantages such as reduced friction during tooth movement and shorter treatment times. Furthermore, rising disposable income levels and awareness about orthodontic procedures are fueling the adoption of orthodontic treatment globally.
Manufacturers are expanding their business operations in emerging regions. For instance, Ormco Corporation recently expanded its presence in India and China. Similarly, 3M and Dentsply Sirona are investing in developing new manufacturing facilities in Latin America and Asia Pacific to cater to the increasing demand from these regions. Additionally, advancements in material technologies and customization of brackets based on patients’ requirements are likely to drive revenues for orthodontic brackets market players.
Market key trends
A key trend gaining traction in the global orthodontic brackets market is the increasing preference for aesthetic and lingual brackets. While clear brackets help achieve invisible treatment, lingual brackets are placed behind teeth and thus provide a more discreet treatment alternative. Manufacturers are focusing on developing advanced aesthetically appealing brackets made from polymers, ceramics and composite materials. Additionally, technologies allowing customized bracket design and 3D printing for brackets have increased treatment efficiency and driven their adoption. 3D printed brackets offer benefits such as reduced inventory costs and easy customization based on patient scan data. The market is thus expected to witness growing demand for customized and aesthetically superior orthodontic bracket products over the forecast period.
Porter’s Analysis
Threat of new entrants: Low capital requirements and established brands create barriers for new players to enter into an already competitive orthodontic brackets market.
Bargaining power of buyers: The buyer power is moderate as there are several options available from different brands providing similar products. However, brand loyalty, promotions and warranty factors influence buyers decision making.
Bargaining power of suppliers: The supplier power is low as the raw materials used in making orthodontic brackets are commodity products easily available from different suppliers globally.
Threat of new substitutes: Substitutes like clear aligners pose a competitive threat, though brackets continue to remain popular for customized treatment planning by orthodontists.
Competitive rivalry: The market is dominated by few international players having strong brand presence globally. Intense competition exists on the basis of product design, technology, price and service.
Geographical Regions
North America accounts for the largest share of the global orthodontic brackets market in terms of value, owing to factors such as rising awareness about orthodontic treatments and availability of dental insurance.
Asia Pacific region is expected to grow at the fastest CAGR during the forecast period. This is attributed to increasing demand for orthodontic treatments from densely populated countries like China and India due to rising disposable incomes and growing number of healthcare facilities in the region.
Geographical Regions
North America accounts for the largest share of the global orthodontic brackets market in terms of value, owing to factors such as rising awareness about orthodontic treatments and availability of dental insurance.
Asia Pacific region is expected to grow at the fastest CAGR during the forecast period. This is attributed to increasing demand for orthodontic treatments from densely populated countries like China and India due to rising disposable incomes and growing number of healthcare facilities in the region.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
