by The nutritional supplements market comprises oral dietary supplements, which deliver essential nutrients such as vitamins, minerals, and herbiad extracts. These supplements are consumed to complement the diet with nutrients that may otherwise not be consumed in sufficient quantities through regular diet. Common products in the Germany market include vitamin supplements, proteins supplements, herbal supplements, meal replacement supplements, and sports nutrition supplements. The meal replacement supplements segment is expected to grow significantly owing to increasing health consciousness among consumers and growing demand for convenience products. These supplements come in powder, bar, and liquid form and provide a balanced meal in a single serving.
The global Germany Nutritional Supplements Market is estimated to be valued at US$ 6.5 billion in 2023 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics
“Increasing consumer interest in preventive healthcare” and “growing demand for weight management supplements” are expected to drive the growth of the Germany nutritional supplements market over the forecast period. People in Germany are increasingly shifting focus from curing illnesses to preventive healthcare measures like consuming dietary supplements. This is compelling manufacturers to introduce innovative products fortified with various vitamins, minerals, herbs, and probiotics. Moreover, changing lifestyles and rising obesity rates have spiked the demand for weight management supplements in various forms. Protein powders and meal replacement products are widely used for bodybuilding and weight loss programs. The hectic schedules leave little time for proper diet and exercise, boosting the adoption of nutritional supplements.
However, lack of standardized regulations for supplements may undermine quality and mislead consumers. There is no separate regulatory category for supplements in Germany, and they are regulated under the Food Law. This leads to inconsistencies in terms of maximum permitted dosage levels. Price fluctuations in raw materials also act as a major restraint.
Segment Analysis
The Germany nutritional supplements market is segmented into vitamins, minerals, botanicals and others. The vitamins segment dominates the market and accounts for over 35% share. High health awareness among consumers regarding vitamin and mineral supplements coupled with expansion of modern retail outlets is driving the vitamins segment growth. Minerals segment is the second largest segment and is expected to witness steady growth due to rising focus on preventive healthcare practices.
PEST Analysis
Political: The market is governed by various regulations pertaining to manufacturing, packaging, labelling and marketing of nutritional supplements. Government is undertaking initiatives to promote preventive healthcare which is positively impacting the market.
Economic: Germany has one of the largest and strongest economy in Europe. Rising disposable incomes have increased consumer spending on premium healthcare products including nutritional supplements.
Social: Change in lifestyle and food habits have increased prevalence of lifestyle diseases. People are more aware regarding role of supplements in maintaining good health which is driving the demand.
Technological: Key players are investing in R&D to develop innovative delivery formats such as gummies, chewable tablets to increase consumer base especially among younger population. E-commerce has facilitated easy accessibility of supplements.
Key Takeaways
Global Germany Nutritional Supplements Market Size is expected to witness steady growth supported by rapid urbanization, rising health consciousness and growing older population. The global Germany Nutritional Supplements Market is estimated to be valued at US$ 6.5 billion in 2023 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030.’
Regional analysis indicates that South region dominates presently accounting for over 30% share led by states like Bavaria and Baden-Württemberg. North region is emerging as fastest growing region on back of growing health and wellness trend.
Key players operating in the Germany nutritional supplements market are GNC Holdings, Nestlé, Bayer, Beiersdorf, DSM, Amway and Pfizer. GNC Holdings leads the vitamins and botanical segment in Germany. Nestlé has strong presence across vitamins, minerals and botanical supplements categories. Beiersdorf is a major player in sports and performance nutrition segment.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
