May 24, 2024

Feminine Hygiene Products Market Is Driven By Rising Awareness About Women’s Health And Hygiene

The global Feminine Hygiene Products Market consists of various feminine hygiene products including sanitary napkins, tampons, panty liners, and menstrual cups designed to absorb menstrual blood flow during menstruation. These products provide convenience and comfort to women during menstruation and help maintain intimate hygiene and freshness. Sanitary napkins are widely used as they are highly absorbent, comfortable and available at affordable prices. Tampons are inserted inside the vagina to prevent external leakage and are suitable for women involved in sports and other physical activities. Panty liners are thin sanitary pads worn between the pants and underwear to provide light protection from minor discharge or spotting between periods. Menstrual cups are reusable bell-shaped cups collected menstrual fluid instead of absorbing it. They are an environment-friendly and economical alternative to pads and tampons. The global Feminine Hygiene Products Market is estimated to be valued at US$ 41.71 Bn in 2023 and is expected to exhibit a CAGR of 23.% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
One of the key trends in the Feminine Hygiene Products Market is the growing emphasis on sustainability and eco-friendly products. With increasing awareness about environmental protection, major players are focusing on manufacturing sustainable feminine hygiene products with the use of biodegradable materials. For instance, some companies have launched sanitary napkins made of plant-based fibers that can decompose quickly without polluting the environment. Another notable trend is the rising popularity of organic cotton period products. Organic cotton makes the products skin-friendly, breathable and free from chemicals. It soothes the skin during menstruation. Furthermore, digital innovations are also transforming the Feminine Hygiene Products Market. Many brands have introduced smart menstrual cups and tracking apps to help women monitor their menstrual cycle, detect patterns and stay informed. Such technology-driven products are gaining traction among new-age women.

Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate as the feminine hygiene products market requires high initial investments and it is a competitive space already dominated by established players.

Bargaining power of buyers: The bargaining power of buyers is high as the products in this market are commodity products and buyers can easily switch between brands.

Bargaining power of suppliers: The bargaining power of suppliers is moderate as raw materials used in feminine hygiene products like cotton, plastic etc. have many suppliers globally.

Threat of new substitutes: The threat of new substitutes is low as there are limited substitutes available for feminine hygiene products.

Competitive rivalry: The competitive rivalry in the market is high given the presence of numerous global and regional players.

Key Takeaways
The global feminine hygiene products market size is expected to witness high growth. North America currently dominates the market owing to high awareness levels and easy availability of products in the region.

Regional analysis:

Asia Pacific region is expected to witness fastest growth during the forecast period supported by growing women population, rising disposable incomes, and increasing awareness about feminine hygiene in countries like India, China, Japan etc. China currently leads the APAC market.

Key players:

Key players operating in the feminine hygiene products market are Cisco Systems Inc., Extreme Networks Inc., Juniper Networks Inc., VMware Inc., SaltStack Inc., BMC Software Inc., Hewlett Packard Enterprise Development LP, Nuage Networks (Nokia Networks), IBM Corporation. The market leaders are constantly enhancing their product offerings through innovations to consolidate their market shares.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it