by The global Europe Tissue and Hygiene Paper Market is estimated to be valued at US$ 50.55 Bn in 2021 and is expected to exhibit a CAGR of 1.62% over the forecast period 2022-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
The Europe Tissue and Hygiene Paper market includes various tissue and hygiene products such as toilet papers, facial tissues, paper towels, napkins, and sanitary pads. These products provide convenience, cleanliness, and hygiene to consumers, making them essential in households, offices, and public spaces. The increasing awareness about personal hygiene, rising disposable incomes, and changing lifestyles are driving the demand for tissue and hygiene paper products.
Market key trends:
One key trend observed in the European Tissue and Hygiene Paper market is the growing demand for eco-friendly and sustainable products. With increasing environmental concerns, consumers are becoming more conscious about the use of recycled and biodegradable materials. Manufacturers are focusing on producing tissue and hygiene paper products that are made from recycled materials and have minimal impact on the environment. This trend is expected to drive the market growth in the forecast period as consumers prioritize sustainable options.
Porter’s Analysis:
Threat of New Entrants: The Europe Tissue and Hygiene Paper market faces a moderate threat of new entrants. While there are low barriers to entry in terms of capital requirements and technology, established players in the market already possess economies of scale and strong brand recognition, making it difficult for new entrants to compete effectively.
Bargaining Power of Buyers: The bargaining power of buyers in the Europe Tissue and Hygiene Paper market is high. Buyers have access to a wide range of products from different suppliers, giving them the ability to negotiate for better prices and terms. Additionally, the low switching costs for buyers further strengthen their bargaining power.
Bargaining Power of Suppliers: The bargaining power of suppliers in this market is moderate. While there are several suppliers of raw materials such as pulp and chemicals, the concentration of suppliers is relatively low. However, the availability of alternative suppliers and the ability of buyers to switch suppliers easily limit suppliers’ bargaining power to some extent.
Threat of New Substitutes: The threat of new substitutes in the Europe Tissue and Hygiene Paper market is low. Tissue and hygiene paper products have become an essential part of daily life, and there are limited alternatives that can effectively replace them. The cost and convenience of using tissue and hygiene paper products further reduce the likelihood of consumers switching to substitutes.
Competitive Rivalry: The competitive rivalry in the Europe Tissue and Hygiene Paper market is high. The market is consolidated, with several major players dominating the industry. Intense competition exists among these players, leading to price wars and aggressive marketing strategies.
Key Takeaways:
The Europe Tissue and Hygiene Paper market is expected to witness high growth, exhibiting a CAGR of 1.62% over the forecast period of 2022-2030. This growth is primarily driven by increasing hygiene awareness among consumers, growing population, and changing lifestyles. The demand for tissue and hygiene paper products, such as toilet paper, tissues, and wipes, is expected to surge in the coming years.
In terms of regional analysis, Western Europe is the fastest-growing and dominating region in the Europe Tissue and Hygiene Paper market. The region has a well-developed infrastructure, higher disposable income, and widespread adoption of advanced hygiene products. Additionally, the presence of key players in Western Europe further contributes to its dominance in the market.
The key players operating in the Europe Tissue and Hygiene Paper market include Sofidel Group, Kimberly-Clark Corporation, WEPA Industrie Holding SE, Metsä Group, Industrie Cartarie Tronchetti SpA, Lucart SpA, Essity AB, Renova, Procter & Gamble, Cartiere Carrara SpA, Industrie Celtex SpA, Johnson & Johnson Services Inc., Ontex Group, Tosama D.O.O, and Drylock Technologies NV. These players focus on product innovation, strategic partnerships, and expanding their geographical presence to maintain their competitive edge in the market.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
