July 24, 2024
Electric Grill Market

Growing Demand for Convenience Food to Fuel the Electric Grill Market

The Electric Grill Market is estimated to be valued at US$ 4.53 Bn in 2023 and is expected to exhibit a CAGR of 7.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Electric grills are powered by electricity and provide hassle-free grilling without using wood, charcoal or propane. They are portable, easy to use and help save time by preheating quickly. Electric grills are ideal for outdoor and indoor cooking, making them a popular choice for tailgating, camping and small apartment living. The compact units fit easily on countertops, tables or balconies. They offer multiple temperature settings and timer functions for searing, smoking or slow cooking a variety of meats, fish and vegetables. An increasing demand for convenience has boosted the adoption of electric grills over traditional charcoal or gas-powered grills.

Market Dynamics:

The electric grill market is witnessing high growth owing to two key drivers:

First, the rising health consciousness and preferences for low-fat cooking methods is boosting the demand for electric grills. Compared to gas or charcoal grills, electric grills produce minimal or no smoke and prevent fat and oils from dripping directly onto the heat source, resulting in significantly less fat and calories in cooked food.

Second, busy lifestyles and hectic schedules have increased the demand for convenient and easy to use kitchen appliances like electric grills. Being portable, easy to operate and requiring no assembly or cleanup makes electric grills very attractive to time-strapped consumers looking for hassle-free grilling solutions. This has augmented their adoption over traditional charcoal and gas grills.

Segment Analysis

The global electric grill market is segmented on the basis of product type, end-user, and distribution channel. Based on product type, the market is segmented into indoor electric grills and outdoor electric grills. The indoor electric grills segment is dominating the market owing to the convenient features of indoor electric grills such as easy to use, plug and play functionality, portable size, and others.

PEST Analysis

Political: Rules and regulations regarding carbon emission from traditional gas/charcoal grills are expected to support the adoption of electric grills.

Economic: Rising disposable income and growing preference for convenience are fueling the sales of electric grills.

Social: Changing lifestyle and increasing popularity of outdoor cooking are positively impacting the demand for electric grills.

Technological: Advancements in electric grill technologies such as WiFi connectivity, temperature control, and automatic shut off are making them more attractive.

Key Takeaways

The Global Electric Grill Market Size is expected to witness high growth, exhibiting CAGR of 7.9% over the forecast period, due to increasing popularity of convenient cooking appliances. The market size for electric grill was US$ 4.53 Bn in 2023.

Regional analysis: North America holds the major share in the global electric grill market owing to rising health consciousness among people. The US dominates the North America electric grill market.

Key players analysis: Key players operating in the electric grill market are Weber, Coleman, George Foreman, Traeger, Masterbuilt, Green Mountain Grills, Char-Broil, Kenyon, Camp Chef, Blackstone, Hamilton Beach, TEC, Excelvan, Zojirushi, Delonghi, Brentwood, Fuego, PowerXL, Elite Platinum, Cuisinart. These players are focusing on new product launches and partnerships to strengthen their market presence.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it