by Digitally printed wallpaper is a decorative wall covering that is printed digitally rather than screen-printed. It offers high-definition images and intricate designs that can be easily customized or reproduced. The key advantage of digitally printed wallpaper is its photographic reproduction capabilities and flexibility to print small batches with quick turnaround times. Rising demand for aesthetically appealing and premium interior décor drives the need for digitally printed wallpaper in residential and commercial applications.
The global Digitally Printed Wallpaper Market is estimated to be valued at US$ 6.67 Bn in 2024 and is expected to exhibit a CAGR of 19% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the Digitally printed wallpaper market are A.S. Création Tapeten AG, Grandeco Wallfashion Group Belgium NV, Graham and Brown Ltd., MX Display Ltd., Flavor Paper, Moonavoor Sisustus, JOHNMARK LTD, Glamora Srl, Inkiostro Bianco PI, Tecnografica, Syndikat4, DAISY JAMES, ÉLITIS, MINDTHEGAP, YO2 Designs, Arte International, Astek, Momentum Textiles Wallcovering, Londonart, and John Mark Ltd.
Growing demand – The global Digitally Printed Wallpaper Market Size is driven by the growing demand for visually appealing and premium wall décor solutions from the residential and commercial construction industries. Rapid urbanization and rising disposable incomes are fueling the overall home improvement and interior design trends worldwide.
Global expansion – Leading manufacturers are focusing on expanding their global footprint by partnering with local distribution networks. They are also leveraging the online sales channels to tap the widespread demand across international markets. The burgeoning real estate and hospitality industries in developing economies will continue to open new growth avenues over the forecast period.
Market key trends
One of the major trends in the digitally printed wallpaper market is customized and personalized designs. Manufacturers are offering customers the flexibility to digitally design and print wallpaper with images of their choice. This has opened possibilities for architects, interior designers, and homeowners to create unique and exclusive wall décor. Another notable trend is the increasing usage of eco-friendly digital inks made from plant-based materials. Sustainable wallpaper options are gaining traction among environmentally conscious consumers globally.
Porter’s Analysis
Threat of new entrants: The Digitally Printed Wallpaper Market Size has moderate threat of new entrants due to high initial investment required for specialized digital printing equipment and machines. However, digital printing technology has lowered the entry barriers compared to traditional printing.
Bargaining power of buyers: The bargaining power of buyers is moderate. The availability of numerous players has enabled buyers to compare quality and prices. However, designing and developing new wallpaper patterns requires significant expertise and investment which provides some bargaining power to suppliers.
Bargaining power of suppliers: The bargaining power of suppliers is moderate to high. The raw materials required such as non-woven backing, latex, and adhesive resins have few substitutes and suppliers can influence prices. However, the possibility of forward integration lowers their bargaining power.
Threat of new substitutes: The threat of substitutes is low as digitally printed wallpapers have superior visual aesthetics and ease of installation compared to traditional wallpapers and other surface decorative options.
Competitive rivalry: The market has high competitive rivalry due to many international and local players. Companies compete based on design patents, quality, and pricing to gain market share.
Geographical Regions
North America region dominated the global market with highest value share of over 35% in 2024 owing to high construction spending and demand for interior decor in residential and commercial sectors. Europe was the second largest region with market share of 30% in 2024.
Asia Pacific region is expected to witness the fastest CAGR of 21% during the forecast period. This growth can be attributed to rising disposable incomes, rapid urbanization, and increasing spending on home decor in countries like China, India. Other regions including Middle East & Africa and Latin America are also expected to offer lucrative opportunities for digitally printed wallpaper market player over next few years.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc.
