by Digital textile printing involves advanced digital printing technologies to print designs directly on fabrics and textiles. Digital textile printing offers various advantages such as quick design turnaround, reduced wastage, customization options, and economical short-run production. With growing demand for personalized and customized apparel and home furnishings, digital textile printing allows on-demand printing of small production quantities.
The Global Digital Textile Printing Market share estimated to be valued at US$ 2.70 Bn in 2024 and is expected to exhibit a CAGR of 7.1% over the forecast period 2024 to 2031.
Key Takeaways
Key players: Key players operating in the digital textile printing market include Seiko Epson, Mimaki Engineering, Kornit Digital, D.Gen, RolandDG Corporation, Dover Corporation, Konica Minolta, Brother Industries, Colorjet, Jakob Müller Group, Epson, Mimaki Engineering Co., Ltd., SPGPrints, and Optimum Digital Planet. These players are focusing on offering innovative digital printing solutions for diverse applications in the textile and apparel industry.
Growing demand: There is growing demand for digital textile printing owing to advantages such as reduced setup costs, capability to print small batches, and ability to cater to customized designs. The trend of short production runs and on-demand customized printings is driving demand.
Global expansion: Key players in the market are expanding their global footprint by strengthening distribution channels and setting up new production facilities across regions. Growing global apparel industry is driving international companies to target high growth markets for textile printing.
Market key trends
One of the key trends in the digital textile printing market is the adoption of inkjet printing technology. Inkjet printing allows flexible textile printing at high speeds. Manufacturers are continuously innovating inkjet printers with multiple print heads for exceptional color rendition and faster production throughput. Another trend is the use of heat transfer sublimation inks which allows printing on dark fabrics. Sublimation inks enable photo-quality printing and have gained popularity for soft signage and décor applications. Sustainable production using digital printing is also a notable trend in the market.
Porter’s Analysis
Threat of new entrants: The presence of established players like Seiko Epson, Mimaki Engineering, Kornit Digital poses a moderate threat to new entrants. The market requires high capital investment for setting up of facilities.
Bargaining power of buyers: Buyers have moderate bargaining power due to presence of many players offering similar products. However, unique offerings and long term supply agreements may reduce buyers power.
Bargaining power of suppliers: Suppliers have low to moderate bargaining power as raw materials required are commonly available and there are many suppliers in the market.
Threat of new substitutes: Threat of substitutes is low as digital textile printing is differentiated from traditional analog printing methods in terms of design flexibility and quality.
Competitive rivalry: Competition is high among existing players to gain higher market share. Players differentiate through innovation, quality, and expansion to new regions.
Geographical Regions with Highest Market Share
Asia Pacific region currently holds the largest share in the market mainly attributed to high presence of textile and apparel production units in countries like India and China. North America is another major region driven by growing adoption from various end use industries like fashion apparel and home furnishings.
Fastest Growing Region
Europe region is expected to register the highest growth during the forecast period. This is due to growing adoption of digital textile printing solutions among small and medium sized textile units for offering quick turnaround time and bespoke designs as per trends. Supportive government initiatives are also boosting adoption.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
About Author - Ravina Pandya
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. With an MBA in E-commerce, she has an expertise in SEO-optimized content that resonates with industry professionals. LinkedIn Profile
