by The digital pregnancy test kits market has evolved significantly over the past few years with the introduction of new technological features and applications. These kits are used to detect human chorionic gonadotropin (hCG) hormone levels in urine to determine if a woman is pregnant. Typically, digital pregnancy tests display the result in either weeks since ovulation or days before expected period. Some key features of digital pregnancy test kits include Bluetooth and Wi-Fi connectivity for real-time access to test results, calendar tracking of menstrual cycle and fertile window prediction, and data storage and sharing options.
The global Digital Pregnancy Test Kits Market is estimated to be valued at US$ 385.61 Mn in 2023 and is expected to exhibit a CAGR of 11.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics
One of the major drivers for the growth of the digital pregnancy test kits market is the advent of new technological innovations. Manufacturers are focusing on integrating new features such as digital readout of results in minutos or days, Bluetooth connectivity, cloud-based storage, and fertility tracking calendar to provide added convenience to consumers. This is boosting adoption especially among millennial mothers. Another key factor is the increasing number of first-time pregnancies in women aged 30 years and above. Late pregnancies require more accuracy in result detection, which is effectively addressed by digital pregnancy test kits compared to conventional kits. This is further propelling the market growth.
Segment Analysis
The global digital pregnancy test kits market is dominated by the single test segment which held over 80% market share in 2023. Single test kits are more affordable as compared to combo and multi-pack kits. These kits can be purchased individually as per the requirement thus driving their demand. However, combo and multi-pack kits segment is expected to witness highest growth during the forecast period due to rising awareness about early pregnancy detection.
PEST Analysis
Political: Regulations regarding product quality, disposal of test kits and data privacy will impact the market growth. Economic: Rising disposable incomes and increased healthcare spending drives demand for advanced digital pregnancy test kits. Social: Reducing social stigma around pregnancies and normalizing preconception healthcare has boosted adoption of home testing kits. Technological: Integration of technologies like Bluetooth, mobile apps for accurate result readings has increased popularity of digital kits over traditional ones.
Key Takeaways
The global Digital Pregnancy Test Kits Market Demand is expected to witness high growth at a CAGR of 11% during the forecast period of 2023 to 2030.
Regionally, North America dominates the market currently owing to early adoption of innovative products. Europe follows North America in terms of market revenue share in 2024.
Key players like Clearblue and First Response collectively hold over 60% share of the global market. Rising online sales, increasing millennial population and growing awareness are projected to drive growth of the Asia Pacific region during the forecast period. Key players operating in the digital pregnancy test kits market are Nike, Adidas, New Balance, Puma, Asics, Skechers, Vans, Converse, Sperry, Crocs, Timberland, Clarks, ECCO, Wolverine Worldwide, Deckers Brands, Aldo Group, Genesco, Steve Madden, Caleres, GEOX.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
