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The desktop virtualization market allows virtual desktop infrastructure which delivers desktops to users from a centralized host location like a data center, while storing data in the data center or cloud rather than on the machine itself. It delivers several advantages like easy access from any device, enhanced security as data is stored centrally, operating system updates handled easily centrally. With remote and hybrid working becoming the new normal, desktop virtualization provides seamless virtual desktop experience from any location to employees.
The Global Desktop Virtualization Market is estimated to be valued at US$ 13.81 Bn in 2024 and is expected to exhibit a CAGR of 9.6% over the forecast period from 2024 to 2031.
Key Takeaways
Key players operating in the desktop virtualization market are Cisco Systems, Inc., Citrix Systems, Inc., Ericom Software, Inc., Evolve IP, Hewlett Packard Enterprise, Huawei Technologies Co., Ltd , Microsoft, Ncomputing, Oracle Corporation, Parallels International, Red Hat, and VMware, Inc.
With the increase in remote working trends, there has been growing demand for desktop virtualization solutions that allow centralized management of applications and data. It ensures seamless access to virtual desktops from any location for employees to continue working productively.
The market is witnessing rapid global expansion with companies adopting desktop virtualization across regions to minimize capital and operational costs, expand rapidly into new global markets and enable secure access to virtual desktops from anywhere.
Market key trends
One of the key trends in the desktop virtualization market is the adoption of desktop-as-a-service or DaaS. With DaaS, virtual desktops are hosted entirely in the cloud, eliminating the need for physical desktop infrastructure. This has boosted adoption of desktop virtualization as it lowers upfront hardware costs and provides flexibility and scalability. It has also increased integration of technologies like AI, analytics and edge computing with virtual desktop infrastructure to provide personalized and predictive virtual desktop experience to users.
Porter’s Analysis
Threat of new entrants: It is moderate as huge initial investment and technological expertise is required. Bargaining power of buyers: It is high as buyers can negotiate for better prices and features from various vendors. Bargaining power of suppliers: The suppliers have low bargaining power as there are numerous component suppliers in the market. Threat of new substitutes: Substitutes like cloud computing pose moderate threat. Competitive rivalry: It is high as major players compete on the basis of product features, pricing and customer support.
Geographical Regions
North America is currently dominating the desktop virtualization market in terms of value due to high adoption of virtualization technologies among organizations to improve operational efficiency. Asia Pacific region is expected to witness fastest growth during the forecast period owing to rapid digitalization and increasing investments by major players in countries like China, India to strengthen their presence.
Regional insights
The desktop virtualization market in North America region currently holds the highest market share in terms of value, attributed to high acceptance of virtual desktop infrastructure solutions among organizations to enhance employee productivity and business agility. However, Asia Pacific region is poised to offer lucrative opportunities for market players during the forecast period, projecting the fastest growth. This is mainly owing to ongoing digital transformation initiatives by government and enterprises, rising IT expenditure, and growing investments by desktop virtualization vendors seeking opportunities in developing countries of Asia Pacific.
*Note:
- Source: Coherent Market Insights, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it
