February 25, 2024
Dairy Alternative Market

Dairy Alternative Market: Growing Demand For Non-Dairy Products Driving Market Growth

Market Overview:

The Dairy Alternative Market refers to non-dairy substitutes for traditional dairy products such as milk, cheese, butter, and yogurt. These alternatives are primarily plant-based, derived from sources like soy, almond, coconut, rice, and oats. The market for dairy alternatives is driven by the increasing number of consumers opting for plant-based diets due to health, ethical, and environmental concerns associated with animal products. These products provide similar nutritional benefits and taste to traditional dairy products and are suitable for individuals with lactose intolerance or allergies. The demand for dairy alternatives is also driven by the rising trend of veganism and the growing popularity of plant-based diets.

Market Key Trends:

One key trend in the Dairy Alternative Market is the rising popularity of almond milk. Almond milk is a leading dairy alternative, thanks to its creamy texture, nutty flavor, and nutritional profile. It is rich in vitamins, minerals, and antioxidants, and is naturally lactose and cholesterol-free. Almond milk is also a sustainable option, requiring less water and producing lower greenhouse gas emissions compared to traditional dairy farming. The increasing consumer preference for almond milk as a healthier and environmentally friendly alternative to dairy products is expected to drive its market growth over the forecast period.

Porter’s Analysis

Threat of New Entrants: The dairy alternative market is expected to face a low threat of new entrants. This is primarily due to the high barriers to entry in terms of capital investment and brand recognition. Established companies in the market have already gained consumer trust and loyalty, making it difficult for new entrants to compete.

Bargaining Power of Buyers: The bargaining power of buyers in the dairy alternative market is moderate. While consumers have a wide range of options to choose from, there are still a limited number of established players in the market. This gives the companies a certain degree of power to set prices and control product offerings.

Bargaining Power of Suppliers: The bargaining power of suppliers in the dairy alternative market is moderate. Suppliers of key ingredients such as nuts, soybeans, and oats have a certain degree of power due to the demand for their products. However, companies in the market have the option to switch suppliers, mitigating the supplier power to some extent.

Threat of New Substitutes: The threat of new substitutes in the dairy alternative market is low. The market is dominated by plant-based milk alternatives such as almond milk, soy milk, and oat milk, which have gained significant popularity among consumers. These substitutes offer similar nutritional value and taste, making it difficult for other substitutes to gain market traction.

Competitive Rivalry: The competitive rivalry in the dairy alternative market is high. The market is crowded with a large number of players, both large multinational corporations and small local businesses. This intense competition leads to constant innovation, aggressive marketing strategies, and price competition among companies.

The global Dairy Alternative Market Share is estimated to be valued at US$26.01 Billion in 2023 and is expected to exhibit a CAGR of 12.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Key Takeaways

The global dairy alternative market is expected to witness high growth, exhibiting a CAGR of 12.6% over the forecast period. This growth can be attributed to increasing consumer awareness about lactose intolerance and milk allergies, as well as the rising popularity of plant-based diets.

In terms of regional analysis, North America is expected to be the fastest-growing and dominating region in the dairy alternative market. This can be attributed to the high prevalence of lactose intolerance and the increasing consumer interest in plant-based food products. The Asia-Pacific region is also expected to witness significant growth, driven by the increasing adoption of vegan diets in countries like China and India.

Key players operating in the dairy alternative market include The Whitewave Foods Company, SunOpta, Hain Celestial, Pascual Group, Elden’s Fresh Foods & Media Solutions Corp., Healthy Brands Collective, Earth’s Own Food Company Inc., Blue Diamond Growers, Freedom Foods Group, Oatly AB, Stremick’s Heritage Foods, and Vitasoy Holdings Limited. These companies have established themselves as leading players in the market through product innovation, brand recognition, and strategic partnerships.

In conclusion, the dairy alternative market is poised for significant growth in the coming years. Factors such as increasing consumer awareness, the rise of plant-based diets, and the availability of innovative alternatives are driving the market’s growth. Key players in the market are well-positioned to capitalize on these opportunities and maintain their market dominance.


Source: Coherent Market Insights, Public sources, Desk research

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