July 13, 2024
Commercial Printing Market

Commercial Printing Market: Driven by demand in various industries

The commercial printing market involves printing of material for promotional purposes, as well as documents for official and non-official use across industries ranging from education to healthcare. Commercial printing services include digital printing, offset printing and large format printing, with applications such as brochures, magazines, books, posters, signage and more. The rising usage of marketing collaterals for business promotion as well as educational and informational documents has been a key driver of demand for commercial printing services. Additionally, increasing digitization has improved accessibility of printed materials for consumers through e-books and e-magazines, augmenting the market growth.

The global Commercial Printing Market is estimated to be valued at US$ 451.98 Bn in 2023 and is expected to exhibit a CAGR of 13.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the major trends in the commercial printing market has been the integration of more environment-friendly printing processes. Many commercial printers are focusing on using recycled paper, renewable energy sources, vegetable-based inks and emissions reduction techniques to make their operations greener. This helps organizations promote their sustainability efforts through printed materials as consumer awareness about eco-friendly practices grows. Additionally, the adoption of variable data printing or personalized printing is increasing in industries like education and direct marketing. This allows printers to customize marketing messages, design elements and content based on customer profiles, driving higher engagement and response rates. Advances in digital printing technology have further supported this trend by enabling easy customization of printed pieces in large volumes.

Porter’s Analysis
Threat of new entrants: The commercial printing market has moderate entry barriers such as high initial investments required to set-up a printing press or acquire necessary infrastructure. This deters new companies from easily entering the market.
Bargaining power of buyers: The bargaining power of buyers is moderate as there are a large number of buyers in different end-use industries. However, some key buyers hold a significant share of the market which increases their bargaining power.
Bargaining power of suppliers: The commercial printing suppliers have moderate bargaining power due to availability of substitute materials and threat of forward integration by buyers.
Threat of new substitutes: The threat of new substitutes is medium as digital printing and do-it-yourself printing pose a threat. However, commercial printing still holds significant demand for printing of magazines, books and catalogs.
Competitive rivalry: The competitive rivalry in the commercial printing market is high owing to the presence of many domestic and international players. The rivalry is based on factors like innovation, price and customer service.

Key Takeaways

The Global Commercial Printing Market Size is expected to witness high growth.

Regional analysis comprises Americas dominates the commercial printing market owing to robust graphic arts industry in the region. Growth in North America is driven by the packaging & publishing end-use sectors.

Key players operating in the Commercial Printing Market are ZF Friedrichshafen AG, ATEQ, Continental AG, Bartec USA LLC, Sensata Technologie, Inc., Huf Hȕlsbeck & Fȕrst GmbH & Co. KG, AUTOMOTIVE TECHNOLOGY CO., LTD., Rivigo Services, Denso Corporation, DUNLOP TECH GmbH, Pacific Industrial Co., Ltd., Bendix Commercial Vehicles Systems LLC, NXP Semiconductors, NIRA Dynamics AB, WABCO, and Hamaton Automotive Technology CO., LTD.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it