June 22, 2024
Cellulite Treatment Market

The Growing Cellulite Treatment Market is Trending Due to Rising Obesity Levels

The cellulite treatment market involves products and solutions used to reduce the appearance of cellulite on the skin. Cellulite occurs due to fat deposits close to the skin surface, causing dimpling and an orange peel-like texture. Non-invasive treatments like massagers, lasers, radiofrequency, and vacuum therapy are commonly used for cellulite reduction. The devices help stimulate collagen production under the skin, shrink fat cells, and improve blood circulation and lymphatic drainage. Some topical formulations also promise to reduce the visibility of cellulite.

The Global Cellulite Treatment Market Size is estimated to be valued at US$ 2.48 Bn in 2024 and is expected to exhibit a CAGR of 4.8% over the forecast period 2024 to 2030.

Key Takeaways

Key players operating in the cellulite treatment market are Kellogg Co., General Mills, PepsiCo., Cereal Partners Worldwide (CPW), Post Holdings, and The Weetabix Food Company.

Key players operating in the cellulite treatment market are focusing on new product launches and strategic collaborations to consolidate their market share. For instance, in 2022, Cutera Inc. launched truSculpt flex, a non-invasive body contouring device designed to reduce fat and treat cellulite.

Growing demand for non-invasive procedures

The demand for non-invasive cellulite treatments is growing at a fast pace due to factors like minimal downtime and lower costs. Devices like radiofrequency-based systems and laser therapies are becoming popular among consumers looking for aesthetic treatments.

Global expansion

Major players are expanding their distribution networks and focussing on emerging markets in Asia Pacific and Latin America. Regions like China, Brazil, and Mexico are witnessing rising medical tourism for cosmetic procedures driving the demand for cellulite treatments.

Market key trends

One of the key trends driving growth in the cellulite treatment market is the rising obese population globally. As per WHO, over 650 million adults were obese in 2016. Excess weight and lack of exercise are major contributors to cellulite. Thus, with increasing obesity rates, demand for non-surgical cellulite reduction treatments is accelerating. Players are investing in innovative solutions like Exelite, a non-invasive radio frequency device that effectively treats cellulite by shrinking fat cells. Such technological advancements are fueling the market expansion.

Porter’s Analysis

Threat of new entrants: Low requirement of capital investment and technology prevents new companies from entering the market.

Bargaining power of buyers: Buyers have high bargaining power due to availability of substitutes and lack of product differentiation in treatments.

Bargaining power of suppliers: Established suppliers like device manufacturers and raw material providers have significant influence on pricing.

Threat of new substitutes: Substitutes like liposuction and non-invasive fat reduction treatments pose significant threat.

Competitive rivalry: Intense competition exists among existing players to gain higher market share leading to pricing pressures.

The North American region accounts for the highest share in the global cellulite treatment market in terms of value as of 2024 attributed to growing obesity rates and awareness. Europe follows North America in terms of market value share owing to supportive government initiatives and reimbursement policies for aesthetic treatments.

The Asia Pacific region is expected to witness the fastest growth during the forecast period from 2024 to 2030. Rising medical tourism industry and improving healthcare infrastructure especially in countries like India, China and Japan are driving the growth of cellulite treatment market in Asia Pacific. Growing middle class population and their increased spending on aesthetic procedures also contributes to the growth.

*Note:
1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it