by Blister packaging has emerged as the preferred packaging format for pharmaceutical products owing to its tamper-evident and moisture-resistant properties. Comprising a pre-formed plastic cavity filled with the pharmaceutical product and sealed under a layer of plastic film, blister packs provide product visibility and protection from external contamination while retaining the sterility and efficacy of drugs. Their peel-and-push functionality offers convenience in opening packets without any mess, and single-dose formats facilitate dosing accuracy for patients. Additionally, blister packaging is lightweight and material-efficient compared to alternative packaging such as bottles, reducing logistics costs for manufacturers and distributors.
The Global Blister Packaging Market is estimated to be valued at US$ 20.02 billion in 2024 and is expected to exhibit a CAGR of 4.5% over the forecast period 2024 to 2030.
Key Takeaways
Key Players
– Key players operating in the blister packaging market size are BASF SE, DuPont, American Elements, Cabot Corporation, ZeniMac Exim, Southern Carbon Chemical, and Reade Manufacturing Company. BASF SE is one of the leading manufacturers and suppliers of medicines and pharmaceutical active ingredients.
Growing Demand
– Increasing prevalence of chronic diseases and growing geriatric population susceptible to various ailments have propelled the demand for pharmaceutical drugs. Blister packs have emerged as the preferred packaging solution owing to their tamper-proof and moisture-proof properties crucial for maintaining drug integrity.
Global Expansion
– Major blister packaging manufacturers are expanding their production facilities across global locations to cater to the growing demand. For instance, American Elements significantly expanded its carbon materials production capacity in Europe and Asia Pacific in 2022 to reduce supply chain challenges.
Market Key Trends
– Sustainable blister packaging is a key trend with manufacturers adopting eco-friendly materials such as bioplastics and innovating recyclable package designs. Companies are also introducing smart and interactive blister packs integrated with Near-Field Communication (NFC) for brand promotion and product authentication to end-users.
Porter’s Analysis
Threat of new entrants: The specialized production equipment and technology required act as entry barriers for new players. Bargaining power of buyers: Buyers have moderate bargaining power due to availability of substitutes however there is brand loyalty for some products. Bargaining power of suppliers: Suppliers have moderate bargaining power due to availability of alternatives and production of raw materials in-house by some players. Threat of new substitutes: Substitutes have low threat as blister packaging is suitable for varied applications with attributes like protection, convenience etc. Competitive rivalry: Industry competition is high with major players competing on parameters like quality, service and price.
Geographical regions with high market share
North America dominates the global blister packaging market owing to high penetration of pharmaceuticals industry in countries like US and Canada. Easy availability of raw materials further boosts regional market growth.
Fastest growing geographical region
Asia Pacific exhibits fastest growth attributed to expanding pharmaceuticals, food and consumer goods sectors in emerging countries like China, India. Rising middle class population along with increasing health awareness drives regional demand for effective packaged products in the forecast period.
