by Bird toys are activity-based enrichment accessories designed specifically for pet birds to improve their physical and mental well-being. Some common bird toys include foraging toys, swings, perches, mirrors, jungle gyms, and shredding toys. Foraging toys mimic birds’ natural instinct to search for food and simulate their activities in the wild. Swings and perches provide birds areas to move around and engage in natural behaviors like climbing, hanging, and stretching their wings. Mirrors entertain birds and reduce boredom. Jungle gyms offer multidimensional structures for exploration. Shredding toys satisfy birds’ natural fiber-manipulation tendencies. The growing pet bird population globally has increased demand for toys that can keep birds intellectually and physically stimulated indoors.
The global Bird Toys Market was valued at US$ 1.29 Bn in 2023 and is expected to exhibit a CAGR of 7.6% over the forecast period 2023-2030, as highlighted in a new report published by CoherentMI.
Market Key Trends:
One of the key trends in the bird toys market is the growing demand for customized and durable toys. As pet owners are increasingly concerned about their birds’ mental well-being, they look for toys that can engage birds for longer durations and be replaced less frequently. Manufacturers are thus developing toys made from durable, non-toxic, and easily replaceable materials like wood, rope, and plastic. They are also offering a wide variety of textures, colors, shapes, and interactive design elements in toys targeted toward specific bird breeds and sizes. This customizable approach helps sustain birds’ interest and satisfy their innate behavioral needs more effectively.
Porter’s Analysis:
Threat of new entrants: The threat of new entrants is low as bird toy market requires high initial investments and extensive R&D for product innovation. Established players have strong brand loyalty.
Bargaining power of buyers: The bargaining power of buyers is medium as buyers have several options to choose from however switching costs are low.
Bargaining power of suppliers: The bargaining power of suppliers is low as there are many raw material suppliers and suppliers do not have control over pricing.
Threat of new substitutes: The threat of new substitutes is low as bird toys do not have close substitutes and are specialized products catering to pet birds.
Competitive rivalry: The competitive rivalry is high as the market is fragmented with global and regional players competing on pricing and innovation.
Bird Toys Market Segmentation
By Product Type
- Wooden toys
- Plastic toys
- Paper toys
- Rope toys
- Foot toys
- Foraging toys
- Others (bells, chains, mirrors etc.)
By Bird Type
- Parrots
- Canaries
- Finches
- Parakeets
- Cockatiels
- Lovebirds
- Others (macaws, cockatoos etc.)
By Distribution Channel
- Online
- Offline
Key Takeaways:
The global Bird Toys Market Size is expected to witness high growth over the forecast period. The global Bird Toys Market is estimated to be valued at US$ 1.29 Bn in 2023 and is expected to exhibit a CAGR of 7.6% over the forecast period 2023-2030.
North America currently dominates the global bird toys market owing to higher pet adoption and spending on pet care products in the region. Europe is also expected to grow at a significant rate during the forecast period. The U.S. accounts for the majority of the regional market share due to higher pet bird population. Europe is the second largest market led by Germany, UK, France and Italy. Asia Pacific is projected to witness fastest growth during the forecast period led by China, India and other ASEAN countries.
Key players: Key players operating in the bird toys market are Petsmart, Petco, PetEdge, Paradise Pet, Cardinal Gates, Prevue Pet, Hagen, Caitec, Super Bird Creations, and The Bird Toy Company. Players compete on the basis of product quality, innovation, brand perception and pricing.
FAQ’s
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*Note:
1. Source: CoherentMI, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
