by The Asia Pacific broadcasting equipment market is involved in the transmission and reception of audio and video content to and from consumers. Broadcasting equipment such as encoders, video servers, amplifiers, transmitters, and modulators are used for acquiring content from various sources and transmitting it across platforms such as satellite, cable, and terrestrial networks for broadcasting services. Broadcasting equipment helps broadcasters to deliver high-quality content, scale operations, and provide enhanced viewing experiences. Rapid growth of over-the-top media services facilitating access to broadcasting content on any device is fueling the demand for broadcasting equipment in Asia Pacific.
The global Asia Pacific broadcasting equipment market is estimated to be valued at US$ 4040.14 Mn in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
Increasing Consumption of Digital Content- Widespread adoption of smart devices along with high-speed internet connectivity is augmenting the consumption of digital content across Asia Pacific. Viewers are increasingly opting for on-demand digital content available through OTT platforms. This is prompting content owners and broadcasters to strengthen their infrastructure for transmission and delivery of multimedia content in digital format, thus driving the demand for broadcasting equipment in the region.
Technological Advancements- Continuous technological innovations are enabling broadcasters to upgrade and expand their infrastructure with the latest equipment for offering diversified content on multiple platforms. Advent of high-definition technology, cloud computing, and virtualization are assisting broadcasters in enhancing operational efficiencies. Ongoing transition from analog to digital broadcasting is also fueling the replacement of existing equipment with digital variants.
Segment Analysis
The Asia Pacific broadcasting equipment market is dominated by the television broadcasting segment due to the rising demand for high quality content across various genres including entertainment, news, and sports. Within television broadcasting, the digital terrestrial television segment holds the major share as countries are gradually shifting from analog to digital broadcasting to provide better audio-visual quality. This transition to digital broadcasting is expected to further boost the demand for associated infrastructure equipment such as transmitters, antennas, and cable systems in Asia Pacific countries.
PEST Analysis
Political: Government regulations supporting the transition from analog to digital broadcasting in countries like India, Indonesia, and Thailand are positively impacting market growth.
Economic: Rising disposable incomes are increasing consumer spending on entertainment and media services, thereby supporting investments in broadcasting infrastructure upgrades.
Social: Growth in urbanization and digital adoption is driving the demand for ubiquitous access to personalized content.
Technological: Advent of 4K and 8K broadcasting standards is propelling investments in transmission systems with higher throughput capabilities.
Key Takeaways
The Asia Pacific Broadcasting Equipment Market Growth is expected to witness high over the forecast period supported by the ongoing digitalization of television services across emerging countries. The global Asia Pacific broadcasting equipment market is estimated to be valued at US$ 4040.14 Mn in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030.
The region accounts for over 60% of the global digital population with countries like India and China having massive digital infrastructure rollouts planned over the next decade. From a regional perspective, India is expected to be the fastest growing market owing to large scale investments by both public and private broadcasters to transition to digital terrestrial television under the Indian governments Digital India initiative.
Key players operating in the Asia Pacific Broadcasting Equipment market are Ashtech India Pvt. Ltd, BASF SE, CHRYSO SAS, Ecmas Group, GCP Applied Technologies Inc., KMCO LLC, MYK Schomburg, PROQUICESA, Shalimar Tar Products, Sika AG, Thermax Global, and Unisol. Key players like Ashtech India Pvt. Ltd are focusing on expanding their product portfolio with solutions for cable transmission networks to tap into growing demand.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
