February 21, 2024
Anime Production Market

Anime Market Is Estimated To Witness High Growth Owing To Increasing Global Fan Base And Surging Revenue From Merchandise & Music

The anime market is estimated to be valued at US$ 27.65 Billion in 2022 and is expected to exhibit a CAGR of 17.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Anime refers to animation shows originating from Japan. Some of the most popular anime genres include action, adventure, comedy, fantasy, and science fiction. Over the past few decades, anime has gained considerable popularity worldwide and developed a sizable global fan base. Today, many leading anime production houses in Japan regularly release new shows catering to both domestic and international audiences. Some of the top Japanese anime producers include Production I.G, Inc., Studio Ghibli, Inc., Pierrot Co., Ltd., Sunrise Inc., Toei Animation Co., Ltd., BONES INC, Kyoto Animation Co.,Ltd., MADHOUSE Inc., Manglobe Inc., and PAWORKS Co., Ltd.

Market Dynamics:

The growing fan following for anime across the world is a major driver augmenting industry growth. The availability of anime content through online streaming platforms and increased localization of shows have helped gain wider acceptance globally. According to surveys, over 60% of US adults have watched at least one anime show or movie. Additionally, merchandising of popular anime franchises through products such as apparel, toys, video games, and soundtracks is fueling substantial revenue streams for industry participants. For instance, Demon Slayer merchandise sales exceeded $500 million globally in 2021 alone. Changing consumer preferences towards Japanese pop culture and rising disposable incomes also support the industry expansion. However, piracy remains a significant challenge for monetizing anime content, which can hamper market potential. Stringent regulations and cultural barriers also restrict

Segment Analysis

The global anime market is dominated by the TV anime segment which holds the largest market share of more than 35% owing to high consumption of anime TV series across the globe. TV anime segment is followed by movie and OVA/ ONA segments respectively. Within TV anime, battle shounen genre such as Naruto, Bleach, Dragon Ball and Attack on Titan dominate the segment due to massive popularity among young audience globally.

PEST Analysis

Political: There are no major trade barriers or government restrictions influencing the anime market globally. However, anime contents may face censorship issues in certain conservative markets.
Economic: The anime industry has been witnessing significant growth over the last decade supported by rising disposable incomes, increasing millennials population and growing popularity of Japanese culture worldwide.
Social: Widespread popularity of anime culture especially among young millennials through social media platforms and online streaming has boosted the demand. Also, growing acceptance of anime as a mainstream entertainment medium has extended its audience globally.
Technological: Advances in animation technology, dubbing and subtitles have enabled wider global distribution of anime content through online streaming platforms, mobile apps, theaters screenings beyond Asia region fueling industry growth.

Key Takeaways

The Global Anime Market Size is expected to witness high growth, exhibiting CAGR of 17.1% over the forecast period of 2023 to 2030 to reach a value of US$ 27.65 Billion in 2022. Rapid urbanization, improving living standards and proliferation of smartphones and tablets have boosted anime consumption especially among young audiences in emerging markets.

Regionally, North America dominates the global anime market holding around 30% share supported by large consumer base and higher acceptance of Japanese pop culture in countries like US. Within North America, US anime industry has been growing at steady rate owing to strong fandom base and wider accessibility of anime content through various streaming platforms and movie theaters. Asia Pacific follows North America in terms of anime market share led by Japan, which generates over 60% of global anime content annually and acts as the hub of anime industry globally. China also has significant potential for anime market growth supported by rising young population and increased consumption of Japanese entertainment content.

Key players operating in the anime market are Production I.G, Inc., Studio Ghibli, Inc., Pierrot Co., Ltd., Sunrise Inc., Toei Animation Co., Ltd., BONES INC, Kyoto Animation Co.,Ltd., MADHOUSE Inc., Manglobe Inc., and PAWORKS Co., Ltd. Toei Animation, known for popular anime franchises like Dragon Ball and One Piece, has dominated the segment for decades. Other major players like Production I.G and BONES are also targeting overseas markets through licensing deals and co-productions to increase their footprint globally.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it