February 29, 2024
Ammonia Market

Ammonia Market: Growing Demand For Fertilizers To Drive Market Growth

Market Overview:

Ammonia is an essential building block for the production of fertilizers, which are crucial for enhancing agricultural productivity. The rising demand for food due to the growing global population is driving the demand for fertilizers, subsequently boosting the ammonia market. Moreover, ammonia is also used in various other applications such as refrigeration, pharmaceuticals, and cleaning agents, further contributing to market growth.

Market Key Trends:

One of the key trends observed in the ammonia market is the increasing adoption of sustainable ammonia production technologies. With the growing concerns regarding climate change and environmental pollution, companies are focusing on developing ammonia production methods that have lower carbon emissions and are more energy-efficient. This trend is driven by the need to reduce the environmental impact of ammonia production and meet the sustainability goals set by various governments and organizations. Sustainable ammonia production technologies, such as advanced catalysts and renewable energy-powered processes, are being explored and implemented by key players in the market.

The Ammonia Market Demand is estimated to be valued at US$ 48.5 Billion in 2023 and is expected to exhibit a CAGR of 5.4% over the forecast period of 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Porter’s Analysis

Threat of new entrants: The threat of new entrants in the global ammonia market is moderate. While the capital requirements for setting up a large-scale ammonia production facility are high, there are relatively low barriers to entry in terms of technology. However, the established players in the market benefit from economies of scale and have well-established distribution networks, giving them a competitive advantage.

Bargaining power of buyers: The bargaining power of buyers in the ammonia market is relatively low. The demand for ammonia is mainly driven by the agricultural sector, which requires a consistent supply of ammonia for fertilizer production. This gives the buyers limited power to negotiate prices or terms with the suppliers.

Bargaining power of suppliers: The bargaining power of suppliers in the ammonia market is moderate. The suppliers of ammonia, which are mainly large chemical companies, have some power to dictate prices due to the limited number of suppliers in the market. However, the suppliers are also dependent on the demand from the buyers, particularly the agricultural sector, which can impact their negotiating power.

Threat of new substitutes: The threat of new substitutes in the ammonia market is low. Ammonia is widely used in various industries, including agriculture, chemicals, and pharmaceuticals, due to its unique properties as a nitrogen-based compound. It would be challenging for new substitutes to match the cost-effectiveness and versatility of ammonia in these applications.

Competitive rivalry: The competitive rivalry in the ammonia market is high. The market is dominated by a few major players, such as Yara International ASA, BASF SE, and CF Industries Holdings, Inc. These players compete on factors such as product quality, price, and distribution network. Additionally, the market is highly consolidated, with many mergers and acquisitions taking place, further intensifying the competition.

Key Takeaways

The global ammonia market is expected to witness high growth, exhibiting a CAGR of 5.4% over the forecast period. This growth is primarily driven by the increasing demand for ammonia-based fertilizers in agricultural activities worldwide. With the growing global population and the need to enhance crop productivity, there is a rising need for ammonia as a key component in fertilizer production.

In terms of regional analysis, Asia Pacific is anticipated to be the fastest-growing and dominating region in the ammonia market. The region has a significant agricultural sector, with countries like China and India experiencing a surge in fertilizer consumption. Additionally, increasing industrialization and expanding chemical manufacturing activities are further driving the demand for ammonia in the Asia Pacific region.

Key players operating in the ammonia market include Yara International ASA, BASF SE, CF Industries Holdings, Inc., Nutrien Ltd., and Potash Corporation of Saskatchewan Inc. These companies have a strong market presence and are actively involved in strategic initiatives such as mergers, acquisitions, and partnerships to strengthen their position in the market.

Overall, the ammonia market is poised for significant growth due to the increasing demand for fertilizers, particularly in emerging economies. The market’s competitive landscape and the dominant position of key players further contribute to the market’s growth potential.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it